As I Am So Much Moisture 8oz

$14.45   $16.99

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A modern customized glycerin-infused moisturizer for severely dehydrated hair.

Naturally, textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style, and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.

GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!

Benefits:

  • Deeply hydrating
  • Provides incredible softness
  • Enables very easy root lifting when styling with a styling pick
  • Allows great stretch to better reflect the length of hair. (Free- textured styles like puff, fro hawks, and afros are bigger and better!)

 

Usage:

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

  • Pump into palms and gently massage throughout clean, conditioned hair
  • Apply on hair nearest the scalp to
    • Ease lifting with a styling pick
    • Add lots of fullness
    • Discourage shrinkage
  • Can be re-applied daily or whenever needed.

For moisturizing coil-defined styles:

  • Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner
  • Distribute a small amount of So Much Moisture! TM throughout hair
  • Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
  • For daily use, refrain from over-applying if your desire is to retain coil definition.
  • If the hair feels dry, rub a small dab within palms and pat along with the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.

Tips:

Vegetable glycerin is an organic compound that functions as a humectant. When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair shaft. Moisture is super important for the naturalista because our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

Properly moisturized hair resists breakage, makes hair more pliable, and helps your coils and curls pop. Hydrated hair also looks more vibrant and feels softer.

So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you'll have to feel to believe! It's best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs, and wash and go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels, and Jellies.

If you're rocking your full-out texture, you can apply So Much Moisture! a little more generously. Your hair will be fuller, extend more to its actual length, and be oh-so-easy to pick and lift at the roots.

Remember ladies don't over-apply. There is such a thing as too much of a good thing, you know. Excessive amounts of glycerin can make hair feel tacky.

Ingredients:

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Ceterayl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine